Functional Foods Market and Consumer Perspective

Title:Functional Foods Market and Consumer Perspective

Volume: 9 Issue: 4

Author(s): Azzurra Annunziata and Riccardo Vecchio

Affiliation:

Keywords: Consumer attitude, consumer behaviour, Europe, functional foods, literature review, market development.

Abstract: The current paper reviews published academic research on European consumer attitudes towards Functional Foods (FFs). The main goal is to rationalize the vast existing body of evidence on consumers’ understanding and use of FFs and identify further interesting research avenues. Almost all the studies analyzed in the current review reveal that consumer acceptance of the concept of FFs together with a better understanding of its determinants are core factors for market orientation, development and success. However, failure rates have shown that consumer acceptance is often neglected or at least far from being understood.

Cite this article as:

Annunziata Azzurra and Vecchio Riccardo, Functional Foods Market and Consumer Perspective, Current Nutrition & Food Science 2013; 9 (4) . https://dx.doi.org/10.2174/15734013113096660013