Abstract
In this chapter we explore the nature of what makes a pleasant experience, looking at the initial visit to the veterinarians. We found clear and meaningful information about what clients want, and what interests them. However, just because a client finds something interesting does not mean that the client will pay for it.
About this chapter
Cite this chapter as:
Eugene Galanter, Howard Moskowitz, Matthias Silcher ;The Big Bow Wow and the Little Meow: The Dollar Value of the Veterinary Experience, People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind (2011) 1: 173. https://doi.org/10.2174/978160805249311101010173
DOI https://doi.org/10.2174/978160805249311101010173 |
Publisher Name Bentham Science Publisher |