People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind

The Economics of Personal Distance: How Many Miles is a Phone Directory Ad Worth?

Author(s): Eugene Galanter, Howard Moskowitz and Matthias Silcher

Pp: 156-165 (10)

DOI: 10.2174/978160805249311101010156

* (Excluding Mailing and Handling)

Abstract

We see that through proper messaging it is possible to change the distance that one will travel for a service. This distance comes from the ‘scoping’ exercise. Typically the distance is quite small. Doctors and lawyers show the longest distances, but they are simply a few tenths of a mile longer than auto repair shops, restaurants, etc. Fascinating is that despite the differences among the six topics being scoped, the basic relation is the same between interest level and miles of traveling means the same increase in interest generates a more or less specific increase in miles. The only exception is the plumber, because the plumber comes to the customer and not the other way around. When the professional comes to the customer a little change in interest goes a much longer way than when the same change in interest occurs for doctors, lawyers, and other individuals to whom the customer travels.

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      • 14. app/Models/UserAccess/UserAccess.php:784
      • 15. middleware::check_user_access:114
      • 16. vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:183
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      • 18. vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:183
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      • 11. app/Models/ContentAccess.php:647
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      • 11. app/Models/ContentAccess.php:647
      • 12. app/Http/Controllers/ChapterController.php:1478
      • 13. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 14. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
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      • 13. app/Models/UserAccess/UserAccess.php:1266
      • 14. app/Http/Controllers/ChapterController.php:1518
      • 15. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 16. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 17. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
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      600μsalphaeurekaselec_live_10_06_2022UserAccess.php#1266
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      • 13. app/Models/UserAccess/UserAccess.php:1266
      • 14. app/Http/Controllers/ChapterController.php:1549
      • 15. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 16. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 17. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
    • select b.banner_link, b.banner_name, b.banner_script, b.banner_remarks, b.banner_file_name, b.banner_placement, bd.content_type, bd.content_id from `tbl_banner` as `b` inner join `tbl_banner_detail` as `bd` on `bd`.`banner_id` = `b`.`banner_id` inner join `users` as `u` on `u`.`id` = `b`.`updated_by` where `b`.`banner_ebook` = 1 and `bd`.`content_type` = 'B' and `bd`.`content_id` = 1001 and `b`.`banner_from_date` <= 1739835116 and `b`.`banner_to_date` >= 1739835116 and `b`.`banner_status` = 'A' order by `b`.`banner_id` desc
      1.08msalphaeurekaselec_live_10_06_2022Banner.php#95
      Bindings
      • 0: 1
      • 1: B
      • 2: 1001
      • 3: 1739835116
      • 4: 1739835116
      • 5: A
      Backtrace
      • 13. app/Models/Banner.php:95
      • 14. app/Http/helpers.php:404
      • 17. vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:124
      • 18. vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58
      • 19. vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:73
    • select count(*) as aggregate from `uc_cart_products` where cart_id='679407a074cc605d1ace3cdcf3b3510e'
      230μsalphaeurekaselec_live_10_06_2022Cart.php#271
      Backtrace
      • 15. app/Models/Cart.php:271
      • 16. view::layouts._header:260
      • 18. vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:124
      • 19. vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58
      • 20. vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:73
    App\Models\Chapter
    1Chapter.php#?
    App\Models\Keywords
    1Keywords.php#?
    App\Models\Ebook
    1Ebook.php#?
        _token
        eeI9S2fSSwR2AUZOfvCR7GrLL5hsrgdgpJzhEjiE
        uc_cart_id
        679407a074cc605d1ace3cdcf3b3510e
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        _flash
        array:2 [ "old" => [] "new" => [] ]
        PHPDEBUGBAR_STACK_DATA
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        path_info
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        status_code
        200
        
        status_text
        OK
        format
        html
        content_type
        text/html; charset=UTF-8
        request_query
        []
        
        request_request
        []
        
        request_headers
        0 of 0
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        request_cookies
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        ClearShow all
        Date ↕MethodURLData
        #12025-02-17 23:31:56GET/chapter/3118112183