People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind

'Just So Happy Can a Poor Boy be - That is Why I Love You so'

Author(s): Eugene Galanter, Howard Moskowitz and Matthias Silcher

Pp: 121-128 (8)

DOI: 10.2174/978160805249311101010121

* (Excluding Mailing and Handling)

Abstract

Looking at our happiness experiment we can summarize what we earned in three points: It’s clear that we can investigate happiness by putting together vignettes and having people respond. People clearly differentiate the different vignettes. There are certainly differences among the elements. The big players are job loss and salary. Happiness versus salary is fairly flat. Happiness/unhappiness versus job loss is fairly steep. Money may not lead to happiness, but job stability probably does.

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