People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind

So Many Choices ... So Little Time... Which should I Choose?

Author(s): Eugene Galanter, Howard Moskowitz and Matthias Silcher

Pp: 78-92 (15)

DOI: 10.2174/978160805249311101010078

* (Excluding Mailing and Handling)

Abstract

Experimental psychologists, consumer researchers, sensory specialists and a host of statistical mavens, gurus use paired comparisons, a form of choice, as the fundamental way to measure consumer response to stimuli. The origin of those approaches is, of course, the (incorrect) belief that the person cannot really act as a measuring instrument, and therefore the next best thing is to have people choose among alternatives. Our approach is far different. We certainly believe that people can act as measuring instruments. We show the elements of offers ‘head to head’. Rather than measuring the contributory effect of each stimulus element to one response, we measure the simultaneous contributory effects of all stimulus elements to all responses. We use the choice modeling to determine how the elements interact with each other, how they drive positive and negative responses.

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      • 15. middleware::check_user_access:114
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      • 11. app/Models/ContentAccess.php:647
      • 12. app/Http/Controllers/ChapterController.php:1478
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      • 13. app/Models/UserAccess/UserAccess.php:1266
      • 14. app/Http/Controllers/ChapterController.php:1518
      • 15. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 16. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 17. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
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      540μsalphaeurekaselec_live_10_06_2022UserAccess.php#1266
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      • 13. app/Models/UserAccess/UserAccess.php:1266
      • 14. app/Http/Controllers/ChapterController.php:1549
      • 15. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 16. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 17. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
    • select b.banner_link, b.banner_name, b.banner_script, b.banner_remarks, b.banner_file_name, b.banner_placement, bd.content_type, bd.content_id from `tbl_banner` as `b` inner join `tbl_banner_detail` as `bd` on `bd`.`banner_id` = `b`.`banner_id` inner join `users` as `u` on `u`.`id` = `b`.`updated_by` where `b`.`banner_ebook` = 1 and `bd`.`content_type` = 'B' and `bd`.`content_id` = 1001 and `b`.`banner_from_date` <= 1739834612 and `b`.`banner_to_date` >= 1739834612 and `b`.`banner_status` = 'A' order by `b`.`banner_id` desc
      1.06msalphaeurekaselec_live_10_06_2022Banner.php#95
      Bindings
      • 0: 1
      • 1: B
      • 2: 1001
      • 3: 1739834612
      • 4: 1739834612
      • 5: A
      Backtrace
      • 13. app/Models/Banner.php:95
      • 14. app/Http/helpers.php:404
      • 17. vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:124
      • 18. vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58
      • 19. vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:73
    • select count(*) as aggregate from `uc_cart_products` where cart_id='6c08db69cbb0c5220d6c51c61cbfa1a2'
      200μsalphaeurekaselec_live_10_06_2022Cart.php#271
      Backtrace
      • 15. app/Models/Cart.php:271
      • 16. view::layouts._header:260
      • 18. vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:124
      • 19. vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58
      • 20. vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:73
    App\Models\Chapter
    1Chapter.php#?
    App\Models\Keywords
    1Keywords.php#?
    App\Models\Ebook
    1Ebook.php#?
        _token
        xh5Vo84toljSuPrlP1fs1WiuG93kyaQfC70Bn5ZQ
        uc_cart_id
        6c08db69cbb0c5220d6c51c61cbfa1a2
        _previous
        array:1 [ "url" => "https://alpha.eurekaselect.com/chapter/3111" ]
        _flash
        array:2 [ "old" => [] "new" => [] ]
        PHPDEBUGBAR_STACK_DATA
        []
        path_info
        /chapter/3111
        status_code
        200
        
        status_text
        OK
        format
        html
        content_type
        text/html; charset=UTF-8
        request_query
        []
        
        request_request
        []
        
        request_headers
        0 of 0
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        request_cookies
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        ClearShow all
        Date ↕MethodURLData
        #12025-02-17 23:23:32GET/chapter/3111112183