Research Topics in Agricultural and Applied Economics

Volume: 2

Consumer Geographic Segmentation and Valuing Attributes of Wine in Supermarket: An Hedonic Approach

Author(s): Juan Carlos Ortuzar and Oscar Alfranca

Pp: 58-72 (15)

DOI: 10.2174/978160805243111102010058

* (Excluding Mailing and Handling)

Abstract

The main objective of this study is to determine the relevance of the main attributes for wine, in some geographic areas in supermarket of Santiago, Chile. The study allows us to estimate how different the value of wine characteristics could be depending on different geographical areas. The information used is a panel database for stores. Information from wine guides is also to be considered. These wine guides relate ranking positions with quality attributes. An hedonic model will be estimated. Hedonic models have been widely applied to determine the main characteristics of wine. In general, hedonic studies have focused on wine color or price level segmentation, but these have not been associated with different geographic areas associated with different socioeconomic levels. In this paper, brands and ranking appear to be relevant characteristics for wine value in all segments, mainly because consumers have been exposed to marketing activities, and can detect quality differences between wine brands. The size of bottle is very relevant.


Keywords: Hedonic model, wine, geographic segmentation, supermarket.

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      • 16. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 17. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
    • (select j.user_access_id,j.volume_id,j.user_id,j.from_ip,j.to_ip,j.type,j.track,"Trial Access" as access_base_text, CASE j.type WHEN 111 THEN true ELSE false END as terms_popup, "S" as content_download_type, null as restricted_user_access_key, null as restricted_user_access_type, CASE j.track WHEN 0 THEN false ELSE true END as tracksAccessByVolume,"chapter" as access_level, j.chapter_id from `user_access_chapter_trail` as `j` inner join `user_access_info` as `info` on `j`.`user_access_id` = `info`.`user_access_id` where ((j.from_ip <= 314566045 and j.to_ip >=314566045 )) and ((j.from_date <= 1740525714 and j.to_date >= 1740525714 and j.perpetual= 0) or (j.from_date is null and j.to_date is null and j.perpetual= 1)) and j.chapter_id = 2787) union (select j.user_access_id,j.volume_id,j.user_id,j.from_ip,j.to_ip,j.type,j.track,"Subscribed" as access_base_text, false as terms_popup, "S" as content_download_type, null as restricted_user_access_key, null as restricted_user_access_type, CASE j.track WHEN 0 THEN false ELSE true END as tracksAccessByVolume,"chapter" as access_level, j.chapter_id from `user_access_chapter_corporate` as `j` inner join `user_access_info` as `info` on `j`.`user_access_id` = `info`.`user_access_id` where ((j.from_ip <= 314566045 and j.to_ip >=314566045 )) and ((j.from_date <= 1740525714 and j.to_date >= 1740525714 and j.perpetual= 0) or (j.from_date is null and j.to_date is null and j.perpetual= 1)) and j.chapter_id = 2787) union (select j.user_access_id,j.volume_id,j.user_id,j.from_ip,j.to_ip,j.type,j.track,"Token Based Access" as access_base_text, false as terms_popup, "R" as content_download_type, j.uc_id as restricted_user_access_key, "v" as restricted_user_access_type, CASE j.track WHEN 0 THEN false ELSE true END as tracksAccessByVolume,"chapter" as access_level, j.chapter_id from `user_access_chapter_token` as `j` inner join `user_access_info` as `info` on `j`.`user_access_id` = `info`.`user_access_id` where ((j.from_ip <= 314566045 and j.to_ip >=314566045 )) and ((j.from_date <= 1740525714 and j.to_date >= 1740525714 and j.perpetual= 0) or (j.from_date is null and j.to_date is null and j.perpetual= 1)) and j.chapter_id = 2787)
      810μsalphaeurekaselec_live_10_06_2022UserAccess.php#1266
      Backtrace
      • 13. app/Models/UserAccess/UserAccess.php:1266
      • 14. app/Http/Controllers/ChapterController.php:1549
      • 15. vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
      • 16. vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:43
      • 17. vendor/laravel/framework/src/Illuminate/Routing/Route.php:260
    • select b.banner_link, b.banner_name, b.banner_script, b.banner_remarks, b.banner_file_name, b.banner_placement, bd.content_type, bd.content_id from `tbl_banner` as `b` inner join `tbl_banner_detail` as `bd` on `bd`.`banner_id` = `b`.`banner_id` inner join `users` as `u` on `u`.`id` = `b`.`updated_by` where `b`.`banner_ebook` = 1 and `bd`.`content_type` = 'B' and `bd`.`content_id` = 981 and `b`.`banner_from_date` <= 1740525714 and `b`.`banner_to_date` >= 1740525714 and `b`.`banner_status` = 'A' order by `b`.`banner_id` desc
      1.33msalphaeurekaselec_live_10_06_2022Banner.php#95
      Bindings
      • 0: 1
      • 1: B
      • 2: 981
      • 3: 1740525714
      • 4: 1740525714
      • 5: A
      Backtrace
      • 13. app/Models/Banner.php:95
      • 14. app/Http/helpers.php:404
      • 17. vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:124
      • 18. vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58
      • 19. vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:73
    • select count(*) as aggregate from `uc_cart_products` where cart_id='10857d9f5c8b2a5a10e22d00bc6a2121'
      230μsalphaeurekaselec_live_10_06_2022Cart.php#271
      Backtrace
      • 15. app/Models/Cart.php:271
      • 16. view::layouts._header:260
      • 18. vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:124
      • 19. vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58
      • 20. vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:73
    App\Models\Keywords
    4Keywords.php#?
    App\Models\Chapter
    1Chapter.php#?
    App\Models\Ebook
    1Ebook.php#?
        _token
        Uyg8iJkXLtrQjb36JvXrpmzmeXecFPO5ALPiF3pF
        uc_cart_id
        10857d9f5c8b2a5a10e22d00bc6a2121
        _previous
        array:1 [ "url" => "https://alpha.eurekaselect.com/chapter/2787" ]
        _flash
        array:2 [ "old" => [] "new" => [] ]
        PHPDEBUGBAR_STACK_DATA
        []
        path_info
        /chapter/2787
        status_code
        200
        
        status_text
        OK
        format
        html
        content_type
        text/html; charset=UTF-8
        request_query
        []
        
        request_request
        []
        
        request_headers
        0 of 0
        array:17 [ "x-https" => array:1 [ 0 => "1" ] "host" => array:1 [ 0 => "alpha.eurekaselect.com" ] "priority" => array:1 [ 0 => "u=0, i" ] "cookie" => array:1 [ 0 => "wayfindertarget=eyJpdiI6IkJjZ0h5SEIzcGtFQlIxaTFtMEhqYlE9PSIsInZhbHVlIjoidE5EaEJ2OEI3OHk3UlpYN3lieGhZWkJFTmRHdDRySkpRR1UvTFB1SlV1cz0iLCJtYWMiOiJhMWI4NGM0ZDM5MGM2OWI0YWZkOWQyMDlmYzc5N2MyNGM2ZjFiMGEyYjk3MmE3MjVjOGVlOTE3Yjg0MWFjNThiIiwidGFnIjoiIn0%3Dwayfindertarget=eyJpdiI6IkJjZ0h5SEIzcGtFQlIxaTFtMEhqYlE9PSIsInZhbHVlIjoidE5EaEJ2OEI3OHk3UlpYN3lieGhZWkJFTmRHdDRySkpRR1UvTFB1SlV1cz0iLCJtYWMiOiJhMWI4NGM0ZDM5MGM2" ] "accept-encoding" => array:1 [ 0 => "gzip, deflate, br, zstd" ] "sec-fetch-dest" => array:1 [ 0 => "document" ] "sec-fetch-user" => array:1 [ 0 => "?1" ] "sec-fetch-mode" => array:1 [ 0 => "navigate" ] "sec-fetch-site" => array:1 [ 0 => "none" ] "accept" => array:1 [ 0 => "text/html,application/xhtml+xml,application/xml;q=0.9,image/avif,image/webp,image/apng,*/*;q=0.8,application/signed-exchange;v=b3;q=0.7" ] "user-agent" => array:1 [ 0 => "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)" ] "upgrade-insecure-requests" => array:1 [ 0 => "1" ] "sec-ch-ua-platform" => array:1 [ 0 => ""Windows"" ] "sec-ch-ua-mobile" => array:1 [ 0 => "?0" ] "sec-ch-ua" => array:1 [ 0 => ""HeadlessChrome";v="129", "Not=A?Brand";v="8", "Chromium";v="129"" ] "cache-control" => array:1 [ 0 => "no-cache" ] "pragma" => array:1 [ 0 => "no-cache" ] ]
        request_cookies
        0 of 0
        array:1 [ "wayfindertarget" => null ]
        response_headers
        0 of 0
        array:5 [ "content-type" => array:1 [ 0 => "text/html; charset=UTF-8" ] "cache-control" => array:1 [ 0 => "no-cache, private" ] "date" => array:1 [ 0 => "Tue, 25 Feb 2025 23:21:54 GMT" ] "set-cookie" => array:2 [ 0 => "XSRF-TOKEN=eyJpdiI6InhQK1lScW5SQlhFS1NwYnRpV1Evcnc9PSIsInZhbHVlIjoiRXNMTWNNdkQrWWhUWlZDSXlBdGIyN2Y5TXM0V2VGUUIvaFdCUTBFczE3ZW1SUnlyQmJvOWVGcytxWlBjTkxmaU5MeG5GclhKYUtvdzIyY290SGpiNDc1b3dQZlBxQ2pTZE1ENEhIYUcvNFlERXUrTnNJT1pOb3JmL0ZuVDlNTzIiLCJtYWMiOiI5YmM0MmQ2OWQzMGEzZTIzZmEyZTY3ZGJlYmM5MjAzMTI5YTM4YjlmYjljN2I1YTE0ZDQ2MDA5MjJiY2MxYzUzIiwidGFnIjoiIn0%3D; expires=Fri, 28 Feb 2025 11:21:54 GMT; Max-Age=216000; path=/; secure; samesite=laxXSRF-TOKEN=eyJpdiI6InhQK1lScW5SQlhFS1NwYnRpV1Evcnc9PSIsInZhbHVlIjoiRXNMTWNNdkQrWWhUWlZDSXlBdGIyN2Y5TXM0V2VGUUIvaFdCUTBFczE3ZW1SUnlyQmJvOWVGcytxWlBjTkxmaU5MeG5Gc" 1 => "alphaeurekaselectnet_session=eyJpdiI6ImdvM05WVHkrQnFDdnBRWFFLMWNycnc9PSIsInZhbHVlIjoiUldUaEl2RzhDc0dRRmVvQ21vbkhxeGE1OXM5Rmd2aU5TQ2RkV0ZVUmRydTA2NE5CZ1NNQXhpd2phUi9VQnM2RFh1aE5zS3h1NDZXV09MVFdZaFQ4L3NaV3VvMXBya1Y3K20vbGpOaVVEQkZzUzEzZjNWQ2FCR21ST0YwY0JHNWwiLCJtYWMiOiJiMjA4NzNjMTAxNzczNjJmZDY3NzVjZWYwZTQxMmRjNzllNzg1MzBlMzkzOGM1ZGQyZWI4ZDM3MGJlYmIxMzAxIiwidGFnIjoiIn0%3D; path=/; secure; httponly; samesite=laxalphaeurekaselectnet_session=eyJpdiI6ImdvM05WVHkrQnFDdnBRWFFLMWNycnc9PSIsInZhbHVlIjoiUldUaEl2RzhDc0dRRmVvQ21vbkhxeGE1OXM5Rmd2aU5TQ2RkV0ZVUmRydTA2NE5CZ1NNQXhpd2p" ] "Set-Cookie" => array:2 [ 0 => "XSRF-TOKEN=eyJpdiI6InhQK1lScW5SQlhFS1NwYnRpV1Evcnc9PSIsInZhbHVlIjoiRXNMTWNNdkQrWWhUWlZDSXlBdGIyN2Y5TXM0V2VGUUIvaFdCUTBFczE3ZW1SUnlyQmJvOWVGcytxWlBjTkxmaU5MeG5GclhKYUtvdzIyY290SGpiNDc1b3dQZlBxQ2pTZE1ENEhIYUcvNFlERXUrTnNJT1pOb3JmL0ZuVDlNTzIiLCJtYWMiOiI5YmM0MmQ2OWQzMGEzZTIzZmEyZTY3ZGJlYmM5MjAzMTI5YTM4YjlmYjljN2I1YTE0ZDQ2MDA5MjJiY2MxYzUzIiwidGFnIjoiIn0%3D; expires=Fri, 28-Feb-2025 11:21:54 GMT; path=/; secureXSRF-TOKEN=eyJpdiI6InhQK1lScW5SQlhFS1NwYnRpV1Evcnc9PSIsInZhbHVlIjoiRXNMTWNNdkQrWWhUWlZDSXlBdGIyN2Y5TXM0V2VGUUIvaFdCUTBFczE3ZW1SUnlyQmJvOWVGcytxWlBjTkxmaU5MeG5Gc" 1 => "alphaeurekaselectnet_session=eyJpdiI6ImdvM05WVHkrQnFDdnBRWFFLMWNycnc9PSIsInZhbHVlIjoiUldUaEl2RzhDc0dRRmVvQ21vbkhxeGE1OXM5Rmd2aU5TQ2RkV0ZVUmRydTA2NE5CZ1NNQXhpd2phUi9VQnM2RFh1aE5zS3h1NDZXV09MVFdZaFQ4L3NaV3VvMXBya1Y3K20vbGpOaVVEQkZzUzEzZjNWQ2FCR21ST0YwY0JHNWwiLCJtYWMiOiJiMjA4NzNjMTAxNzczNjJmZDY3NzVjZWYwZTQxMmRjNzllNzg1MzBlMzkzOGM1ZGQyZWI4ZDM3MGJlYmIxMzAxIiwidGFnIjoiIn0%3D; path=/; secure; httponlyalphaeurekaselectnet_session=eyJpdiI6ImdvM05WVHkrQnFDdnBRWFFLMWNycnc9PSIsInZhbHVlIjoiUldUaEl2RzhDc0dRRmVvQ21vbkhxeGE1OXM5Rmd2aU5TQ2RkV0ZVUmRydTA2NE5CZ1NNQXhpd2p" ] ]
        session_attributes
        0 of 0
        array:5 [ "_token" => "Uyg8iJkXLtrQjb36JvXrpmzmeXecFPO5ALPiF3pF" "uc_cart_id" => "10857d9f5c8b2a5a10e22d00bc6a2121" "_previous" => array:1 [ "url" => "https://alpha.eurekaselect.com/chapter/2787" ] "_flash" => array:2 [ "old" => [] "new" => [] ] "PHPDEBUGBAR_STACK_DATA" => [] ]
        ClearShow all
        Date ↕MethodURLData
        #12025-02-25 23:21:54GET/chapter/2787112196