Abstract
Overview: Banking is the core influencing unit of the economy and over the
years, the banking system has evolved from digitalization to the management
information system, enabling complex blockchain technology and fintech to take the
lead. Data mining is a process within the management information system that enables
the banks in decision-making. Data warehousing and data mining are now common
processes in every industry to efficiently implement customer relationship
management.
Purpose: The purpose of the study is to analyse the trend, author origin, keywords(DE)
and relevant sources to this field. This is done through the identification of best sources
of journals based on Bradford’s Law and source citation index, relevant keywords
according to thematic mapping, thematic evolution and also analyzing clusters through
network and overlay visualization.
Approach of the Study: The study is conducted by accumulating data from the
database SCOPUS and 366 records were found for further analysis after the application
of required filters. The extracted file was further run in Biblioshiny and Vosviewer for
analysis.
Paper Type: Analytical Paper.