Abstract
Adopting and utilizing social media for conveying information to
stakeholders can be made possible by SMEs at little cost. There is little research on the
correlation between the use of social media and the success of SMEs, despite the fact
that access to and sharing of information is a key factor in the success of SMEs. The
purpose of this chapter is to identify and explain the motivating factors behind SMEs'
adoption and use of social media. The factors that were identified in the literature were
based on theories applied in SMEs perspective in Africa. We employed the TOE and
TAM models for the chapter. These factors included environmental, cost,
comparability, ease of use, usefulness, and relative advantage. It was concluded that
social media technology is good for SMEs to make an impact in the world of business,
hence, needs to be adopted by SMEs’ managers or owners.