Login Register Cart 0
Generic placeholder image

Current Cosmetic Science

Editor-in-Chief

ISSN (Print): 2666-7797
ISSN (Online): 2666-7800

Back
Journal Home About Journal Editorial Board Current Issue Volumes/Issues
Subscribe
Review Article

Empowering Consumers: The Evolving Paradigm of Customization in Personal Care Products

Author(s): Uday Bhosale, Sridevi Gaddam, Harish Koutam, Prajkta Sapre, Chaitanya Nallan and Shoaeb M Syed*

Volume 2, 2023

Published on: 20 October, 2023

Article ID: e201023222482 Pages: 7

DOI: 10.2174/0126667797265268231011103859

Price: $65

Abstract

Personal care products available in the market are typically designed for the general population, assuming they will be suitable for the majority of consumers. However, customization challenges this notion by focusing on developing products tailored to individual needs, preferences, and unique factors, such as seasonal variations and geographical demands. It acknowledges that people may respond diversely to the same product.

Customization in personal care products entails the ability to tailor products to an individual's specific requirements, such as their skin type, hair type, fragrance preferences, etc. Other preferences include geographical requirements like climate, UV exposure, and cultural preferences, along with seasonal changes like winter, monsoon, summer, spring, and fall. The entire experience, including packaging, is personalized.

Currently, personal care products represent a relatively small portion, accounting for approximately 10-15% of the overall market, with non-customized products comprising 85-90%. However, recent data suggests that customization is growing at an annual rate of 15.3%, and it is projected to surpass non-customized products by 2031.

Customization offers several advantages, including a better fit for consumers' physical and mental health, targeted solutions for specific issues, and increased efficacy. Leading brands in customized personal care products have span different regions worldwide. For instance, SkinCeuticals, an American brand, offers customized skincare products tailored to address individual skin concerns and needs.

In India, Vedix and SkinKraft from IncNut Life Style are pioneering brands that provide customized personal care products based on an individual's skin and hair type, along with a Prakriti analysis. These brands offer direct-to-consumer services and are headquartered in Hyderabad, India.

The demand for customized personal care products is rapidly increasing worldwide. Beyond individual needs and preferences, further development is required to cater to seasonal and geographical requirements, enabling the creation of more effective products.

[1]
Tiihonen, J.; Felfernig, A. An introduction to personalization and mass customization. J. Intell. Inf. Syst., 2017, 49(1), 1-7.
[http://dx.doi.org/10.1007/s10844-017-0465-4]
[2]
ANALYTICS, I.A. Personalized skin care market size, share and trends analysis report by product (Face cream, moisturising lotion, face serum, face cleanser, other products) by application, by region, by segment forecasts, 2023-2031. 2023. Available from: https://www.insightaceanalytic.com/report/global-personalized-skin-care-market-/1165
[3]
Lee, J.; Kwon, K.H. Recognition and development of customized cosmetics for military trainees in 20s and 30s in Republic of Korea. Health Sci. Rep., 2021, 4(3), e334.
[http://dx.doi.org/10.1002/hsr2.334] [PMID: 34401521]
[4]
Lee, J.; Kwon, K.H. Development of customized inner beauty products and customized cosmetics apps according to the use of NRF2 through DTC genetic testing after the COVID‐19 pandemic. J. Cosmet. Dermatol., 2022, 21(6), 2288-2297.
[http://dx.doi.org/10.1111/jocd.14467] [PMID: 35466548]
[5]
LONDON, F. Available from: https://eu.florislondon.com/collections/eau-de-parfum
[6]
Nitya, S.; Angira, K.; Anupam, M.; Pranav, M.; Tripathi, A.K. Customized wire prosthesis (Devise) for alar collapse in sleep apnoea. J. Oral Biol. Craniofac. Res., 2021, 11(1), 5-8.
[http://dx.doi.org/10.1016/j.jobcr.2020.11.008] [PMID: 33344153]
[7]
Pallant, J.; Sands, S.; Karpen, I. Product customization: A profile of consumer demand. J. Retailing Consum. Serv., 2020, 54, 102030.
[http://dx.doi.org/10.1016/j.jretconser.2019.102030]
[8]
Park, E.; Kwon, K.H. A popularization of curation service for dermatological condition in Republic of Korea. J. Cosmet. Dermatol., 2022, 21(12), 6594-6604.
[http://dx.doi.org/10.1111/jocd.15340] [PMID: 36039807]
[9]
Scerrati, A.; Travaglini, F.; Gelmi, C.A.E.; Lombardo, A.; De Bonis, P.; Cavallo, M.A.; Zamboni, P. Patient specific polymethyl methacrylate customised cranioplasty using 3D printed silicone moulds: Technical note. Int. J. Med. Robot., 2022, 18(2), e2353.
[http://dx.doi.org/10.1002/rcs.2353] [PMID: 34786816]
[10]
Eixarch, H.; Wyness, L.; Sibanda, M. The regulation of personalized cosmetics in the EU. Cosmetics, 2019, 6(2), 29.
[http://dx.doi.org/10.3390/cosmetics6020029]
[11]
Halla, N.; Fernandes, I.; Heleno, S.; Costa, P.; Boucherit-Otmani, Z.; Boucherit, K.; Rodrigues, A.; Ferreira, I.; Barreiro, M. Cosmetics preservation: A review on present strategies. Molecules, 2018, 23(7), 1571.
[http://dx.doi.org/10.3390/molecules23071571] [PMID: 29958439]
[12]
Hanay, C.; Osterwalder, U. Challenges in formulating sunscreen products. Curr. Probl. Dermatol., 2021, 55, 93-111.
[http://dx.doi.org/10.1159/000517655] [PMID: 34698033]
[13]
Kim, H.W.; Seok, Y.S.; Lee, H.G.; Song, M.K.; Rhee, M.S. Consumers’ lack of understanding of customized cosmetics made on the spot and implications for regulations and controls. Regul. Toxicol. Pharmacol., 2021, 124, 104979.
[http://dx.doi.org/10.1016/j.yrtph.2021.104979] [PMID: 34197870]
[14]
Kim, Y.; Lee, J. Cosmetic Coloration: A Review. J. Cosmet. Sci., 2021, 72(4), 442-498.
[PMID: 35262484]
[15]
Srikanth, A. Product customization: Benefits, examples, & tips. 2022. Available from: https://www.freshworks.com/freshdesk/general/product-customization-for-customer-satisfaction-blog/
[16]
Syed, S. M.; Holker, A.; Thore, P.; Vaidya, S. Formulation and evaluation of herbal hair dye: A laboratory scale project. J. Curr. Cosmet. Sci, 2023, 2(1), 25-30.
[17]
Singh, S. 3 Disadvantages of product customization and how to overcome them. 2018. Available from: https://www.productsdesigner.com/blog/product-customization-disadvantages-challenges/
[18]
Tanaka, M. Rapid determination of preservatives in cosmetics using a core-shell column. J. Chromatogr. Sci., 2022.
[PMID: 36124661]
[19]
Technavio. Beauty And Personal Care Market In Africa By Product And Distribution Channel - Forecast And Analysis 2022-2026. 2022. Available from: https://www.technavio.com/report/beauty-and-personal-care-market-in-africa-industry-analysis (Accessed on: 02/05/2023).
[20]
Research, G.V. Personalized skin care products market size, share & trends analysis report by product (face care, body care), by gender, by type (mass, premium), by distribution channel, by testing, by region, and segment forecasts, 2023 - 2030. 2022. Available from: https://www.grandviewresearch.com/industry-analysis/personalized-skin-care-products-market-report# (Accessed on: 2023 May 14).
[21]
India Beauty and personal care market share, size, analysis, growth, forecast: by type: conventional, organic, vegan; by product: hair care, skin care, oral care, colour cosmetics, fragrances, others; by distribution channel: direct sales, supermarkets and hypermarkets, convenience stores, others; competitive landscape; 2023-2028. 2022. Available from: https://www.expertmarketresearch.com/reports/india-beauty-and-personal-care-market
[22]
Arnesdotter, E.; Rogiers, V.; Vanhaecke, T.; Vinken, M. An overview of current practices for regulatory risk assessment with lessons learnt from cosmetics in the European Union. Crit. Rev. Toxicol., 2021, 51(5), 395-417.
[http://dx.doi.org/10.1080/10408444.2021.1931027] [PMID: 34352182]
[23]
Bialas, I.; Zelent-Kraciuk, S.; Jurowski, K. The Skin sensitisation of cosmetic ingredients: review of actual regulatory status. Toxics, 2023, 11(4), 392.
[http://dx.doi.org/10.3390/toxics11040392] [PMID: 37112619]
[24]
Pandey, A.; Jatana, G.K.; Sonthalia, S. , 2023.
[25]
Digital, I. Skinkraft. 2023. Available from: https://skinkraft.com/
[26]
Digital, I. Vedix. 2023. Available from: https://vedix.com/

Rights & Permissions Print Cite
© 2024 Bentham Science Publishers | Privacy Policy