Abstract
Nature has always been a wonderful supply of therapeutic substances, providing us with a range of medicinal plants that produce helpful phytochemicals. The native species of the genus Echinacea, which are found in North America and are well-known among medicinal plants, are members of the Asteraceae family. Though there are nine different species of echinacea, only three Echinacea angustifolia DC, Echinacea purpurea (L.) Moench, and Echinacea pallida (Nutt.)-are utilized as medicinal herbs with a variety of therapeutic uses. Contrary to other plant families, the Asteraceae family of plants is one of the most well-known and renowned, and as a result, many of its members have been employed for therapeutic purposes. The availability of substances with a variety of medicinal characteristics is to blame for this. This review has included the investigation of the morphological traits, ethnopharmacology, and diverse pharmacological properties of the Echinacea genus. The chemistry of the genus is extensively understood, and various chemical component groups-including alkamides and caffeic acid derivatives-are believed to be crucial for activity.