About this chapter
Cite this chapter as:
Alex Gofman, Howard R. Moskowitz ;Preface , Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind (2012) 1: iv. https://doi.org/10.2174/9781608052844112010100iv
DOI https://doi.org/10.2174/9781608052844112010100iv |
Publisher Name Bentham Science Publisher |