About this chapter
Cite this chapter as:
Yoram (Jerry) Wind ;Foreword, Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind (2012) 1: i. https://doi.org/10.2174/97816080528441120101000i
DOI https://doi.org/10.2174/97816080528441120101000i |
Publisher Name Bentham Science Publisher |