Abstract
With innovations and developments in virtual reality as well as artificial
intelligence, machine learning, robotic process automation, the use of biosensors in
mobile technologies etc., healthcare executives are seizing the required benefits for
patients. The introduction of new business models by start-ups is causing considerable
disruptive innovation, and with investments totaling US$ 679 million in 2018, the
future appears bright. However, there is very little literature available on this
phenomenon. This study focuses on instigating the discussion in the healthcare sector
of India on the field of digital and disruptive innovation to spot what sort of agents of
disruption can help policymakers make informed decisions. The scope of the study
includes understanding the usage of this disruption, typically by the startups operating
in the field of healthcare and so on. Further investigation found ventures from these
companies in a digital context can be examined using the criteria of value for cost
towards health services, the presence of a robust and sustainable business model, and a
platform for customer-centric solutions. The approach was to see patterns that could
show incumbents in the industry relying more on sustainable innovation and creating
enough space to allow spectacular usage in the future with due changes in their
traditional setups.