Login Register Cart 0
Generic placeholder image

Recent Patents on Engineering

Editor-in-Chief

ISSN (Print): 1872-2121
ISSN (Online): 2212-4047

Back
Journal Home About Journal Editorial Board Journal Insight Current Issue Volumes/Issues
Subscribe
Research Article

Empirical Analysis on the Impact of Regional Allocation of Big Health Industry on Industrial Economic Value Added

Author(s): Jun Chen, Huan Wu* and Xiao Luo

Volume 18, Issue 2, 2024

Published on: 31 March, 2023

Article ID: e200223213826 Pages: 14

DOI: 10.2174/1872212117666230220144151

Price: $65

conference banner
Abstract

Background: With the development of economic society, people’s demand for big health products is also growing. At the same time, the uncertainty of big healthy enterprises’ operations is increasing, and the internal factors affecting enterprise performance are also increasing.

Methods: Based on the data from 2010 to 2020 of 329 listed big health products companies in China, this paper adopts a fixed effect regression model to empirically analyze the relationship among marketing/ sale expenditure, R&D expenditure, and economic value added of big health enterprises. The moderating effect of economic level and population size on the model is discussed by grouping regression.

Results: The results show that: In the long run, R&D investment and marketing/ sale investment can significantly promote the growth of the overall value of China’s big health enterprises, and the promotion effect lags.

Conclusion: The big business enterprise of health investment in R&D and marketing/ sale of enterprise development is affected by the business area location, such as R&D and marketing/ sale spending in big cities can promote enterprise economic value added, and the small city marketing/ sale into obvious economic value added of the enterprise itself. Still, the R&D investment in the small city has no significant correlation with enterprise economic value added.

Graphical Abstract

[1]
H. Yun, and T.H. Lu, The new marketing/sale management trend: Performance marketing/sale research analysis. Foreign Econ. Manag., vol. 33, no. 1, pp. 43-49+58, 2011.
[2]
X.C. Li, and F.F. Yu, "Empirical analysis of enterprise marketing/sale input and performance", Acct. Fin., vol. 5, no. 05, pp. 77-79, 2014.
[3]
L.L. Gu, and Y.C. Peng, "The impact of operational and marketing/sale capability on firm performance: A data analysis of listed companies in China’s IT industry", J. Chongqing Uni, vol. 20, no. 01, pp. 56-63, 2014.
[4]
J.X. Li, and H.H. Lu, "Executive power, organizational marketing/sale ability and firm performance: An empirical study based on the data of listed companies", Luojia Manag. Rev., vol. 2, no. 04, pp. 145-160, 2018.
[5]
P. Nath, S. Nachiappan, and R. Ramanathan, "The impact of marketing/sale capability, operations capability and diversification strategy on performance: A resource-based view", Ind. Mark. Manage., vol. 39, no. 2, pp. 317-329, 2010.
[6]
B. Yoo, N. Donthu, and S. Lee, "An examination of selected marketing/sale mix elements and brand equity", J. Acad. Mark. Sci., vol. 28, no. 2, pp. 195-211, 2000.
[http://dx.doi.org/10.1177/0092070300282002]
[7]
Z. Li, and Y.Z. Gao, Does the style of marketing/sale strategy influence the profitability of enterprises? An empirical study based on panel data of Chinese listed companies. Proceedings of the 11th China Technology Management, 2014.
[8]
T.T. Zhou, and X. Yang, "The influence of marketing/sale input on firm value: A case study of fast-moving consumer goods industry", Fin. Acct. Commun., vol. 4, no. 11, pp. 49-51, 2015.
[9]
H.Y. Xiang, and H. Liu, "Marketing/sale cost impacts the enterprise value of empirical research", J. Acct., vol. 6, no. 12, pp. 50-52, 2015.
[http://dx.doi.org/10.16144/j.cnki.issn1002-8072.2015.12.012]
[10]
Z. Lin, L.Y. Fu, and C. Bo, "The influence of advertising on the market performance of pharmaceutical enterprises: An empirical analysis based on threshold regression model", Int. Econ. Rev., vol. 16, no. 05, pp. 37-45, 2014.
[http://dx.doi.org/10.19313/j.cnki.cn10-1223/f.2014.05.005]
[11]
H. Guo, "Analysis of the factors influencing the performance of listed textile companies in China: Based on R&D, advertising, and human capital", Mod. Bus., vol. 9, no. 21, pp. 145-148, 2016.
[http://dx.doi.org/10.14097/j.cnki.5392/2016.21.084]
[12]
J.H. Block, "R&D investments in family and founder firms: An agency perspective", J. Bus. Venturing, vol. 27, no. 2, pp. 248-265, 2012.
[http://dx.doi.org/10.1016/j.jbusvent.2010.09.003]
[13]
W. Min, and Y.P. Qian, "An empirical study on the relationship between growth pattern and performance: Based on panel data of listed manufacturing companies", Fin. Acct. Mthly., vol. 16, no. 06, pp. 32-36, 2016.
[14]
X. Dai, and L. Cheng, Research on the impact of R&D investment strength on firm performance. Res. Sci., vol. 31. 2013, no. 11, pp. 1708-1716+1735.
[15]
Y. Liu, Z. Ma, M. Zhang, and B. Xu, Research on the impact of R&D investment on firm performance: An empirical analysis based on Zhongguancun high-tech enterprises. Forum Sci. Technol. China, vol. 8. 2020, no. 12, pp. 67-75+85.
[16]
Z. Yan, and M. Zhang, Empirical Research on human capital, R&D investment and firm performance of corporate management team. Acc. Res., vol. 18. 2013, no. 11, pp. 45-52+96.
[17]
B. Shi, "Research the relationship between R&D investment, media attention, and corporate performance", China Bus. J., vol. 1, no. 06, pp. 148-152, 2022.
[http://dx.doi.org/10.19699/j.cnki.issn2096-0298.2022.06.148]
[18]
B.W. Lin, Y. Lee, and S.C. Hung, "R&D intensity and commercialization orientation effects on financial performance", J. Bus. Res., vol. 59, no. 6, pp. 679-685, 2006.
[http://dx.doi.org/10.1016/j.jbusres.2006.01.002]
[19]
J. Zhang, and L.H. Zhang, "The impact of R&D investment on firm performance: Empirical evidence from Chinese listed companies in 2009-2011", Sci. Decis., vol. 6, no. 01, pp. 54-72, 2014.
[20]
M. Yin, S. Lei, and W.B. Li, "Executive motivation, innovation engagement and firm performance: An empirical study from an endogenous perspective", Nankai. Manag. Rev., vol. 21, no. 1, pp. 109-117, 2018.
[21]
X. Yu, and G.Y. Gong, "An empirical analysis of R&D investment strength and corporate performance of photovoltaic firms based on the moderating effects of financial leverage and equity nature", Resour. Ind., vol. 24, no. 4, pp. 21-29, 2022.
[http://dx.doi.org/10.13776/j.cnki.resourcesindustries.20220307.001]
[22]
R.A. Connolly, and M. Hirschey, "Firm size and the effect of R&D on Tobin’s q", R & D Manag., vol. 35, no. 2, pp. 217-223, 2005.
[http://dx.doi.org/10.1111/j.1467-9310.2005.00384.x]
[23]
X. Wu, and S. Zeng, "R&D investment, internal control and enterprise performance—an empirical study based on the listed companies in china of the core industry of the digital economy", Sustainability, vol. 14, no. 24, p. 16700, 2022.
[http://dx.doi.org/10.3390/su142416700]
[24]
M. Falk, "Quantile estimates of the impact of R&D intensity on firm performance", Small Bus. Econ., vol. 39, no. 1, pp. 19-37, 2012.
[http://dx.doi.org/10.1007/s11187-010-9290-7]
[25]
X. Bao, S. Ye, Q. Tao, and X. Sheng, Research on the relationship between competitive strategy, innovative R&D and firm performance. China Sci. Technol. Forum, vol. 26, no. 6, pp. 63-69, 2014.
[26]
K.X. Li, and F. Hu, "An empirical study on the relationship between marketing/sale input and corporate performance: Based on the data of listed tourism companies", J. Sci. Technol., vol. 34, no. 8, pp. 50-54, 2010.
[27]
C.N. Pitelis, "The effects of advertising and investment on aggregate profits", Scott. J. Polit. Econ., vol. 38, no. 1, pp. 32-40, 1991.
[http://dx.doi.org/10.1111/j.1467-9485.1991.tb00299.x]
[28]
B. Zhao, and R. Que, "Research on the non-linear relationship between traditional corporate advertising investment and corporate performance: A threshold analysis based on industrial firm data”", Beijing Univ. Posts Telecommun., vol. 18, no. 04, pp. 92-100, 2016.
[29]
Z.Y. Niu, and W. Jun, "Market competition, marketing/sale investment and firm performance: An empirical study based on the data of Chinese industrial firms", J. Shanxi Uni. Finance Econ., vol. 39, no. 6, pp. 113-124, 2017.
[30]
C.M. Lu, and J. Li, "Marketing/sale strength, economic performance, and stock market performance: Empirical evidence from listed consumer goods companies", J. Nanjing Uni. Finance Econ., vol. 9, no. 4, pp. 53-61, 2018.

Rights & Permissions Print Cite
© 2024 Bentham Science Publishers | Privacy Policy