Current Social Sciences

Dr. Abdul Bashiru Jibril is an Assistant Professor of Marketing and Strategy at the Rabat Business School (RBS) - International University of Rabat, Morocco. Dr Jibril holds a PhD in Marketing Management from Tomas Bata University in Zlin, Czech Republic. His research focuses on Technology adoption, social media analytics, Service marketing, Brand management, and Sustainable e- entrepreneurship development. He is interested in deploying data mining techniques in extracting intelligence to improve business decision making especially for marketers and corporate success in the emerging and developing economies. He has led and involved in a team to execute several external projects in Europe and Africa. He is currently a principal investigator of a Fairwork project (UK) between University of Oxford and International University of Rabat, Morocco. The results of his research have been published in impacted and ABS/ABDC ranking journals, such as the International Journal of Information management, International Journal of Consumer Studies, etc. and contributed to book chapters (in Springer) and Conference proceedings He has also actively participated and presented in numerous international scientific conference (indexed in WoS/Scopus/Springer), host countries such as the USA, UK, France, Germany, Saudi Arabia, etc.