DOI: 10.2174/97816080528441120101 eISBN: 978-1-60805-284-4, 2012 ISBN: 978-1-60805-419-0
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Cite this Book as:
For Books Alex Gofman (Deceased), Howard R. Moskowitz , " Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind ", Bentham Science Publishers (2012). https://doi.org/10.2174/97816080528441120101
Print ISBN978-1-60805-419-0
Online ISBN978-1-60805-284-4