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ISSN (Print): 2666-2558
ISSN (Online): 2666-2566

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Research Article

Design, Development and Comparison of Heuristic Driven Algorithms Based on the Crossed Domain Products’ Reviews for User’s Summarization

Author(s): Sartaj Ahmad*, Ashutosh Gupta and Neeraj Kumar Gupta

Volume 13, Issue 5, 2020

Page: [884 - 892] Pages: 9

DOI: 10.2174/2213275912666190626110342

Price: $65

Abstract

Background: In recent time, people love online shopping but before any shopping feedbacks or reviews always required. These feedbacks help customers in decision making for buying any product or availing any service. In the country like India this trend of online shopping is increasing very rapidly because awareness and the use of internet which is increasing day by day. As result numbers of customers and their feedbacks are also increasing. It is creating a problem that how to read all reviews manually. So there should be some computerized mechanism that provides customers a summary without spending time in reading feedbacks. Besides big number of reviews another problem is that reviews are not structured.

Objective: In this paper, we try to design, implement and compare two algorithms with manual approach for the crossed domain Product’s reviews.

Methods: Lexicon based model is used and different types of reviews are tested and analyzed to check the performance of these algorithms.

Results: Algorithm based on opinions and feature based opinions are designed, implemented, applied and compared with the manual results and it is found that algorithm # 2 is performing better than algorithm # 1 and near to manual results.

Conclusion: Algorithm # 2 is found better on the different product’s reviews and still to be applied on other product’s reviews to enhance its scope. Finally, it will be helpful to automate existing manual process.

Keywords: Unstructured data, opinion mining, sentiment analysis, text mining, feature mining, Heuristic driven algorithms.

Graphical Abstract

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