Abstract
The Road to Technology Transfer infographic (http://www.fuentek.com/techtransfer-process-infographic.php) was developed by Fuentek, LLC, to help technology transfer professionals communicate with their stakeholders about the long and complex path from an innovation’s discovery to its commercialization. In creating the infographic, the developers conducted an AMMO analysis of the Audience, Message, Mechanism, and Outcome of the communication effort to guide their work. Because each and every technology transfer effort is unique, and because each institution implements technology transfer in its own way, the infographic developers focused on making it as versatile as possible. Making it generic allowed the infographic to be relevant across many organizations, many types of technologies, and many markets—thereby increasing its potential value to technology transfer professionals communicating with their stakeholders.
Keywords: Technology transfer, technology commercialization, intellectual property, patenting, licensing, infographic.
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